Genius Customer Engagement Platform

The Genius™ Customer Engagement Platform™ provides retailers with the ability to turn traditional transactions into high value consumer interaction opportunities that enhance the overall customer experience, bring more consumers to the retailer and for the retailer to never have to turn away a paying customer.

The Genius Customer Engagement Platform is a breakthrough, industry-first solution that has the ability to serve as a single payments hub for retailers, addressing the challenge of how to support traditional credit and debit payments and future mobile commerce on the retail countertop from a single platform.

Retailers deserve to benefit from a simple, flexible, secure integrated payment solution for their retail management software. The Genius™ Customer Engagement Platform™ delivers exactly that, with the ability to accept any payment type or mobile wallet, and expands engagement opportunities with existing and new customers through gift, loyalty, rewards and offers. With Genius, retailers are empowered with incremental growth opportunities today and positioned well for the future with a mobile commerce-ready solution.

Retailers are currently struggling with rapidly evolving consumer payment technologies – from the mandated EMV (Europay/Mastercard Visa)contactless “Chip and pin” cards, to the number of mobile payment applications available, to reinforcing security to protecting consumer data. In addition, new types of reward, loyalty, gift and integrated mobile marketing solutions are also emerging daily. It is more important than ever for retailers to have the ability to manage this change.

Today’s retailers need to be able to accept any payment type presented by the consumer, and should be able to do so simply and transparently. An integrated solution for point-of-sale and payment processing will save you time and money and provide you with enhanced security to protect your customer data.

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BENEFITS OF THE GENIUS PLATFORM

SIMPLIFIED COMPLIANCE

Integrated processing with a PA-DSS validated POS system will alleviate many of the burdens PCI compliance creates for your business: Reduces the time and effort required to perform your PCI compliance audit. With traditional card acceptance, sensitive information passes through the POS. This requires a more expensive and detailed PCI audit – putting you at greater risk for compliance.

LOWER RISK

By enabling customers to swipe their own cards you lower the risk of potential errors and fraud caused by staff handling of sensitive card information

SIGNATURE CAPTURE

Integrated signature capture alleviates the annoyance and expense of storing paper receipts ANY PAYMENT TYPE: Built-in capability to accept any payment type (traditional credit/debit, NFC, QR & EMV) preparing you for both conventional and mobile payments –for today and tomorrow

MAXIMIZING OPPORTUNITY

Seamless integrations with wallet, gift, loyalty and marketing applications offer you maximum choice, flexibility and opportunity to attract new customers

EASY CLOUD-BASED ADMINISTRATION TO ADD NEW PAYMENT TYPES

Cloud-based software platform gives the ability to provision each customer engagement device (CED) from a central location “App Store” marketplace provides the selection and management of all payment technology needs. Eliminate endless hardware swaps and associated downtime while supporting current and future payment acceptance requirements. Leverage Platform Partners for tailored loyalty/ rewards and coupons/offers that fit your specific needs. Invest your time, effort, and money on programs that promote and enhance the customer experience

ACCEPT ALL PAYMENT TYPES, INCLUDING EMV, CHIP AND PIN

Accept all traditional (Credit, Debit (swipe/ PIN), mobile (NFC or QR code),and NFC “tap to pay” credit card payments. Support for the VeriFone MX 915 that can accept “chip & PIN” cards.